Compare the three device families
| Decision | Phone | Laptop | Tablet |
|---|---|---|---|
| Source shape | Tall or mobile | Wide desktop | Wide or near-square |
| UI density | Low to medium | Medium to high | Medium |
| Typical destination | App launch, social, feature post | Website hero, SaaS demo, deck | Product story, presentation, touch workflow |
| Readability risk | Screen becomes small in a wide canvas | Device becomes heavy in a vertical canvas | May feel generic if the source is clearly mobile-only |
Choose a phone when the product is mobile-first
A phone keeps a tall app screen recognizable and gives the source UI the correct physical context. It works well for onboarding flows, consumer apps, feature announcements, and vertical social layouts.
A phone can still be used in a 16:9 website hero. Increase the device size or pair it with short copy so the screen does not become a small decorative object.
Open the phone mockup templateChoose a laptop when the interface is wide or dense
Laptop mockups give tables, sidebars, navigation, code, and analytics charts more room. They are a strong starting point for SaaS landing pages, product demos, and decks where the interface needs to remain readable from a distance.
A laptop inside a vertical canvas can work, but the screen may become too small. Use a tighter crop or choose a tablet if the product story does not require a keyboard.
Open the laptop mockup templateChoose a tablet for touch workflows and flexible layouts
A tablet sits between phone and laptop. It gives creative apps, dashboards, education products, and touch interactions a wider screen while keeping the scene visually lighter than a laptop.
Do not use a tablet only because it fills space. The source should plausibly belong on a touch-oriented, medium-size screen.
Open the tablet mockup template
A device can look convincing in the editor but make the screen unreadable after it is placed in a card, deck, or vertical post. Review the composition at the size people will actually see.
When one campaign needs more than one device
Keep the same source media and message, then produce separate compositions for different destinations. A laptop can lead the website hero, a phone can support a vertical announcement, and a tablet can fit a presentation slide. Treat them as coordinated outputs rather than forcing one composition into every channel.